Teza de an - The creation of the image of the bank - ID:02232 - Volum 35 pagini
Categoria : Finante si Banci
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INTRODUCTION
CHAPTER I. THEORETICAL APPROACHES OF THE IMAGE OF THE BANK
1.1. Components (elements, definitions), the image of the bank
1.2. Concept of reputational risk
1.3. Model for assessing the image of the bank
CHAPTER II. CREATION AND DEVELOPMENT OF BC “PROCREDITBANK” SJC IMAGE
2.1. Analisys of the image of the CB "Procreditbank" JSC
2.2 The estimation of the reputational risk of the CB "Procreditbank" JSC
2.3 The development of the new elements of the image for the CB "Procreditbank" JSC
Conclusions and proposals
Bibliography
Attachements
CHAPTER I. THEORETICAL APPROACHES OF THE IMAGE OF THE BANK
1.1. Components (elements, definitions), the image of the bank
1.2. Concept of reputational risk
1.3. Model for assessing the image of the bank
CHAPTER II. CREATION AND DEVELOPMENT OF BC “PROCREDITBANK” SJC IMAGE
2.1. Analisys of the image of the CB "Procreditbank" JSC
2.2 The estimation of the reputational risk of the CB "Procreditbank" JSC
2.3 The development of the new elements of the image for the CB "Procreditbank" JSC
Conclusions and proposals
Bibliography
Attachements
