Teza de licenta - Translation of Advertisements - ID:04064 - Volum 64 pagini
Categoria : Limbi Straine
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1 Introduction 1
Chapter I
2 History of Advertising 4
3 Ways of Advertising 7
4 Advertising Techniques 8
5 Techniques of Persuasion 11
6 The Language of Advertising Claims 12
Chapter II Some Recent Theories On Translation 21
Types of Translation 24
Techniques and Methods of Translation 28
Demands to a Translator 30
Translating Consumer-Oriented Texts 31
Chapter III. Samples of Advertisements 34
a) Advertisements Proper 34
b) Slogans 42
Translation Analysis 50
a) Translation Analysis of Advertising Claims 50
b) Translation Analysis of Advertisements 51
c) Translation Analysis of Slogans 62
Conclusion
Bibliography 65
Chapter I
2 History of Advertising 4
3 Ways of Advertising 7
4 Advertising Techniques 8
5 Techniques of Persuasion 11
6 The Language of Advertising Claims 12
Chapter II Some Recent Theories On Translation 21
Types of Translation 24
Techniques and Methods of Translation 28
Demands to a Translator 30
Translating Consumer-Oriented Texts 31
Chapter III. Samples of Advertisements 34
a) Advertisements Proper 34
b) Slogans 42
Translation Analysis 50
a) Translation Analysis of Advertising Claims 50
b) Translation Analysis of Advertisements 51
c) Translation Analysis of Slogans 62
Conclusion
Bibliography 65
