Teza de licenta - A pragmatic analysis of the use of english language in selected billboard adverts in Nigeria - ID:04072 - Volum 56 pagini
Categoria : Limbi Straine
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CHAPTER ONE. GENERAL INTRODUCTION
1.1. INTRODUCTION
1.2. BACKGROUND TO THE STUDY
1.3. OBJECTIVES OF THE STUDY
1.4. SIGNIFICANCE OF THE STUDY
1.5. CONCLUSION
CHAPTER TWO. LITERATURE REVIEW
2.1 A HISTORY OF ADVERTISING IN NIGERIA
2.2 ADVERTISING AND THE PRAGMATIC THEORY OF TRUTH
2.3. THE COOPERATIVE PRINCIPLE OF GRICE AND THE ADVERTISING LANGUAGE
2.4. IMPLICATURES IN THE ADVERTISING LANGUAGE
2.5 THE COMMUNICATIVE FORM OF THE ADVERTISING LANGUAGE
CHAPTER THREE. THEORETICAL FRAMEWORK
3.1 THEORY: PRAGMATICS
3.2 METHODOLOGY
3.2.1 METHOD OF DATA COLLECTION
3.2.2 METHOD OF DATA ANALYSIS
CHAPTER FOUR. DATA PRESENTATION AND ANALYSIS
4.1 INTRODUCTION
4.2 DATA PRESENTATION
4.3 DATA ANALYSIS
CHAPTER FIVE. FINDINGS AND CONCLUSION
5.1 FINDINGS
5.2 CONCLUSION
BIBLIOGRAPHY
1.1. INTRODUCTION
1.2. BACKGROUND TO THE STUDY
1.3. OBJECTIVES OF THE STUDY
1.4. SIGNIFICANCE OF THE STUDY
1.5. CONCLUSION
CHAPTER TWO. LITERATURE REVIEW
2.1 A HISTORY OF ADVERTISING IN NIGERIA
2.2 ADVERTISING AND THE PRAGMATIC THEORY OF TRUTH
2.3. THE COOPERATIVE PRINCIPLE OF GRICE AND THE ADVERTISING LANGUAGE
2.4. IMPLICATURES IN THE ADVERTISING LANGUAGE
2.5 THE COMMUNICATIVE FORM OF THE ADVERTISING LANGUAGE
CHAPTER THREE. THEORETICAL FRAMEWORK
3.1 THEORY: PRAGMATICS
3.2 METHODOLOGY
3.2.1 METHOD OF DATA COLLECTION
3.2.2 METHOD OF DATA ANALYSIS
CHAPTER FOUR. DATA PRESENTATION AND ANALYSIS
4.1 INTRODUCTION
4.2 DATA PRESENTATION
4.3 DATA ANALYSIS
CHAPTER FIVE. FINDINGS AND CONCLUSION
5.1 FINDINGS
5.2 CONCLUSION
BIBLIOGRAPHY
