Teza de licenta - Linguistic Analysis of On-line Advertising in English - ID:04073 - Volum 58 pagini

Introduction .........3

1. Theoretical part ............................................4
1.1. Defining the Concept of Advertising .............4
1.2. Advertising objectives ................................5
1.3. Advertising as communication .....................6
1.3.1 Communication in advertisements .............6
1.3.2 Characteristics of Advertising language and its Functions .........8
1.4. Attention-seeking Devices in Advertising ......9
1.4.1. Phonological level ....................................10
1.4.3. Lexical and Orthographical l level ..............11
1.4.2. Morphological and Syntactic level ...............13
1.4.4. Semantic level ..........................................15

2. Practical part .................................................19
2.1 Collecting the data ............................................19
2.2 The Overall Evaluation ......................................19
2.3 Phonological level .............................................20
2.4 Lexical and Orthographical level .........................20
2.5 Syntactic and Morphological level .......................22
2.6 Semantic level ..................................................24
2.7 Observation .....................................................26

Conclusion ............................................................29
Bibliography ..........................................................30
Appendix ...............................................................40