Teza de an - Metaphors in Food Advertising Slogans - ID:04074 - Volum 27 pagini

1. Introduction ……………………1
1.1 Aim …………………………….2
1.2 Material ……………………….2
1.3 Method ...................................2

2. Theoretical background ………3
2.1 Conceptual Metaphor ……………3
2.2 Structural Metaphors ……………5
2.3 Ontological Metaphors ……………5
2.4 Personification ……………………6
2.5 Orientational Metaphors ………..7
2.6 Metaphorical entailments ………7
2.7 Creative and novel metaphors ……8
2.8 Metonymy ………10

3. Analysis and Discussion ………………12
3.1 LIFE IS AN ENTITY/SUBSTANCE ……………12
3.1.1 LIFE IS AN ENTITY WITH TWO SIDES …………13
3.1.2 LIFE IS FOOD ……………………………………14
3.1.3 DAYS ARE FOOD …………………………………15
3.2 FEELING/DESIRE IS AN ENTITY/SUBSTANCE …………16
3.2.1 FEELING IS AN ENTITY/SUBSTANCE ………………17
3.2.2 DESIRE IS AN ENTITY/SUBSTANCE ………...………18
3.3 STATES/CHARACTERISTICS ARE LOCATIONS ………19
3.4 THE PRODUCT IS AN ENTITY/SUBSTANCE …………20
3.4.1 THE PRODUCT IS A CONTAINER ……………………21
3.4.2 THE PRODUCT IS A PERSON………………………..21

4. Conclusions …………24

List of References ……25