Teza de licenta - Introduction of Hungarian wellness and medical tourism - ID:04089 - Volum 64 pagini
Categoria : Limbi Straine
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THESIS ABSTRACT .............2
TABLE OF CONTENTS ..........3
ABBREVIATIONS .................5
1 INTRODUCTION ................7
TABLE OF CONTENTS ..........3
ABBREVIATIONS .................5
1 INTRODUCTION ................7
2 IN GENERAL ABOUT THERMAL AND HEALTH TOURISM ........ 10
2.1 The system of health tourism ...........10
2.2 Spa ................................................12
2.1 The system of health tourism ...........10
2.2 Spa ................................................12
3 THE HOME OF THERMAL AND MINERAL WATER .....14
3.1 Thermal water occurrences in Europe ......................14
3.2 Types of water.........................................................15
3.3 Brief history ...........................................................17
3.4 Treatments .............................................................18
3.5 Clusters in general ..................................................19
3.6 Pannon Thermal Cluster ..........................................20
3.6.1 Organizational structure ........................................21
3.6.2 Services of Panterm .............................................21
3.6.3 SWOT ................................................................ 22
3.1 Thermal water occurrences in Europe ......................14
3.2 Types of water.........................................................15
3.3 Brief history ...........................................................17
3.4 Treatments .............................................................18
3.5 Clusters in general ..................................................19
3.6 Pannon Thermal Cluster ..........................................20
3.6.1 Organizational structure ........................................21
3.6.2 Services of Panterm .............................................21
3.6.3 SWOT ................................................................ 22
4 THE MOST VISITED BATHS IN THE REGION .....26
4.1 Hévíz ..............................................................27
4.1.1 Medical treatments ........................................28
4.2 Bük ................................................................31
4.2.1 Service departments .....................................32
4.3 Sárvár ............................................................37
4.1 Hévíz ..............................................................27
4.1.1 Medical treatments ........................................28
4.2 Bük ................................................................31
4.2.1 Service departments .....................................32
4.3 Sárvár ............................................................37
5 THE NORTHERN MARKET ...........42
5.1 Northern-Europe ..................................................43
5.1.1 Analysis of the countries as sending markets .....44
5.2 Nordic model ......................................................52
5.3 Activities aiming the target market ......................54
5.1 Northern-Europe ..................................................43
5.1.1 Analysis of the countries as sending markets .....44
5.2 Nordic model ......................................................52
5.3 Activities aiming the target market ......................54
5.3.1 New flights .......................................................54
5.3.2 Marketing strategy ...........................................55
6 CONCLUSION .............................57
