Thesis - "Be Our Guest" – A Linguistic Study of Destination Slogans - ID:04516 - Volum 74 pagini
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1. INTRODUCTION...............................................1
2. DESTINATION BRANDING...................................3
2.1DESTINATION BRAND AND IMAGE..................3
2.2DESTINATION SLOGANS...................................4
3. THE LANGUAGE OF ADVERTISING...................8
3.1 ON ADVERTISING ..................................................8
3.2 LEXICON ................................................................9
3.2.1 Verbs ..................................................................10
3.2.2 Adjectives ...........................................................12
3.2.3 Personal Pronouns ...........................................13
3.3 CLAUSE TYPES ...................................................... 15
3.3.1 Declarative Clause ...........................................16
3.3.2 Imperative Clause ............................................16
3.3.3 Interrogative Clause ........................................18
3.3.4 Incomplete Clause...........................................19
3.4 LEVELS OF MEANING .........................................21
3.4.1 Puns and Word-Play........................................21
3.4.2 Vagueness........................................................24
3.4.3 Figures of Speech............................................27
4. DATA AND METHODS.......................................... 30
4.1 DATA ..................................................................... 30
4.2 METHODS ...........................................................32
5. ANALYSIS................................................................33
5.1 LEXICON ..............................................................33
5.1.1 Verbs ..................................................................35
5.1.2 Adjectives ...........................................................37
5.1.3 Personal Pronouns ...........................................39
5.2 CLAUSE TYPES ..................................................... 42
5.2.1 Declarative Clause .............................................44
5.2.2 Imperative Clause ..............................................45
5.2.3 Incomplete Clause.............................................46
5.3 LEVELS OF MEANING .............................................49
5.3.1 Puns and Word-Play..........................................50
5.3.2 Vagueness.........................................................53
5.3.3 Figures of Speech.............................................55
6. CONCLUSION ........................................................60
WORKS CITED ............................................................63
2. DESTINATION BRANDING...................................3
2.1DESTINATION BRAND AND IMAGE..................3
2.2DESTINATION SLOGANS...................................4
3. THE LANGUAGE OF ADVERTISING...................8
3.1 ON ADVERTISING ..................................................8
3.2 LEXICON ................................................................9
3.2.1 Verbs ..................................................................10
3.2.2 Adjectives ...........................................................12
3.2.3 Personal Pronouns ...........................................13
3.3 CLAUSE TYPES ...................................................... 15
3.3.1 Declarative Clause ...........................................16
3.3.2 Imperative Clause ............................................16
3.3.3 Interrogative Clause ........................................18
3.3.4 Incomplete Clause...........................................19
3.4 LEVELS OF MEANING .........................................21
3.4.1 Puns and Word-Play........................................21
3.4.2 Vagueness........................................................24
3.4.3 Figures of Speech............................................27
4. DATA AND METHODS.......................................... 30
4.1 DATA ..................................................................... 30
4.2 METHODS ...........................................................32
5. ANALYSIS................................................................33
5.1 LEXICON ..............................................................33
5.1.1 Verbs ..................................................................35
5.1.2 Adjectives ...........................................................37
5.1.3 Personal Pronouns ...........................................39
5.2 CLAUSE TYPES ..................................................... 42
5.2.1 Declarative Clause .............................................44
5.2.2 Imperative Clause ..............................................45
5.2.3 Incomplete Clause.............................................46
5.3 LEVELS OF MEANING .............................................49
5.3.1 Puns and Word-Play..........................................50
5.3.2 Vagueness.........................................................53
5.3.3 Figures of Speech.............................................55
6. CONCLUSION ........................................................60
WORKS CITED ............................................................63
