Thesis - Translation of Advertisements - ID:04518 - Volum 64 pagini
Categoria : Limbi Straine
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Table of Contents
1 Introduction 1
Chapter I
2 History of Advertising 4
3 Ways of Advertising 7
4 Advertising Techniques 8
5 Techniques of Persuasion 11
6 The Language of Advertising Claims 12
Chapter II. Some Recent Theories On Translation 21
8 Types of Translation 24
9 Techniques and Methods of Translation 28
10 Demands to a Translator 30
11 Translating Consumer-Oriented Texts 31
Chapter III
12 Samples of Advertisements 34
a) Advertisements Proper 34
b) Slogans 42
13 Translation Analysis 50
a) Translation Analysis of Advertising Claims 50
b) Translation Analysis of Advertisements 51
c) Translation Analysis of Slogans 62
14. Conclusion
16. Bibliography 65
1 Introduction 1
Chapter I
2 History of Advertising 4
3 Ways of Advertising 7
4 Advertising Techniques 8
5 Techniques of Persuasion 11
6 The Language of Advertising Claims 12
Chapter II. Some Recent Theories On Translation 21
8 Types of Translation 24
9 Techniques and Methods of Translation 28
10 Demands to a Translator 30
11 Translating Consumer-Oriented Texts 31
Chapter III
12 Samples of Advertisements 34
a) Advertisements Proper 34
b) Slogans 42
13 Translation Analysis 50
a) Translation Analysis of Advertising Claims 50
b) Translation Analysis of Advertisements 51
c) Translation Analysis of Slogans 62
14. Conclusion
16. Bibliography 65
