Lucrare de licenta - Mixul de marketing la SC Prodsafe SRL - ID:05356 - Volum 61 pagini
Categoria : Marketing si Logistica
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INTRODUCERE
____pg.4
1.1. Conceptul de marketing_______________________________________pg.5
1.2. Mediul de marketing _________________________________________pg.9
1.3. Mixul de marketing __________________________________________pg.9
1.4. Politica de produs ___________________________________________pg.15
1.5. Politica de preţ _____________________________________________pg.19
1.6. Politica de promovare _______________________________________pg.21
1.7. Politica de distribuţie ________________________________________pg.25
CAP
2. PREZENTAREA GENERALĂ LA SC PRODSAFE SRL ______pg.29
2.1.
Date introductive _______________________________________pg.292.2. Analiza echilibrului financiar la SC PRODSAFE SRL ____________pg.30
CAP
3. STUDIU DE CAZ PRIVIND MIXUL DE MARKETING LA
SC PRODSAFE SRL____pg.37
3.1.
Mediul de marketing la SC PRODSAFE SRL ___________________pg. 373.2. Politica de produs la SC PRODSAFE SRL ______________________pg.46
3.3. Politica de preţ la SC PRODSAFE SRL ________________________pg.58
3.4. Politica de promovare la SC PRODSAFE SRL ___________________pg.61
3.5.
Politica de distribuţie la SC PRODSAFE SRL ___________________pg. 62
