Thesis - Linella’s strategic marketing fit in Romanian Food and Groceries Market - ID:06062 - Volum 73 pagini
Categoria : Marketing si Logistica
Pentru a procura integral lucrarea contactați-ne! (+373) 68 484 557
Preface
Executive summary
Table of contents
List of figures and tables
Chapter 1. Introduction
Chapter 2. Literature review
2.1. Theoretical aspects regarding the internationalization of a business
2.2. Strategic analysis of the company's international orientation
2.2.1. Analysis of strategic alternatives
2.2.2. Classification of company internationalization strategies
2.2.3. The dimensions of a company's internationalization
2.3. International marketing strategy
2.3.1. Marketing strategies
2.3.2. International marketing strategies
2.3.3. International marketing mix
2.4. Analysis of retail marketing strategies
Chapter 3. Current status and development of food retail market
3.1. Importance of the Food Industry
3.2. The Food Retailing Industry
3.3. Potential of the Romanian and Moldavian retail market
Chapter 4. Methodology
4.1. Research method
4.2. Research questions
4.3. Sample technique
Chapter 5. Research analysis
5.1. Studiul de caz: rețeaua de supermarkete Linella
5.1.1. Scurt istoric
5.1.2. Mixul de marketing
5.1.3. Strategia de internaționalizare
5.2. Research findings
5.2.1. Results from the quantitative data
5.2.2. Results from qualitative data
5.2.3. Discussion
Chapter 6. Conclusions
Chapter 7. Recommendations
References
Appendix
Executive summary
Table of contents
List of figures and tables
Chapter 1. Introduction
Chapter 2. Literature review
2.1. Theoretical aspects regarding the internationalization of a business
2.2. Strategic analysis of the company's international orientation
2.2.1. Analysis of strategic alternatives
2.2.2. Classification of company internationalization strategies
2.2.3. The dimensions of a company's internationalization
2.3. International marketing strategy
2.3.1. Marketing strategies
2.3.2. International marketing strategies
2.3.3. International marketing mix
2.4. Analysis of retail marketing strategies
Chapter 3. Current status and development of food retail market
3.1. Importance of the Food Industry
3.2. The Food Retailing Industry
3.3. Potential of the Romanian and Moldavian retail market
Chapter 4. Methodology
4.1. Research method
4.2. Research questions
4.3. Sample technique
Chapter 5. Research analysis
5.1. Studiul de caz: rețeaua de supermarkete Linella
5.1.1. Scurt istoric
5.1.2. Mixul de marketing
5.1.3. Strategia de internaționalizare
5.2. Research findings
5.2.1. Results from the quantitative data
5.2.2. Results from qualitative data
5.2.3. Discussion
Chapter 6. Conclusions
Chapter 7. Recommendations
References
Appendix
