Teza de licenta - Planning at enterprise level national and international level - ID:04107 - Volum 69 pagini


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INTRODUCTION

CHAPTER I. THEORETICAL CONCEPTS CONCERNING PLANNING AT THE ENTERPRISE LEVEL

1.1. Definition and role of planning at enterprise level
1.2. Basic elements and milestones of strategic planning
1.3. Methods of strategic planning at enterprise level

CHAPTER II. COMPARISON ANALYSIS WITH INTERNATIONAL EXPERIENCE
2.1. Planning styles at the international level. ActionAid Kenya
2.2. The influence of planning on managerial style within the enterprises SC European Drinks SA and Coca-Cola
2.3. Planning steps related to organization’s performance in Scandinavian organizations
2.4. Implementing and monitoring a successful planning in Toyota&GM case study

CHAPTER III. PLANNING ANALYSIS AT NATIONAL LEVEL. CASE ON EFES VITANTA MOLDOVA BREWERY
3.1. The main characteristic of Efes Vitanta Moldova Brewery
3.2. Analysis of the strategic planning process of Efes Vitanta Moldova Brewery
3.3. Developing the development plan on Efes Vitanta Moldova Brewery

Conclusions
Bibliography
Appendix