Teza de licenta - The global spa economy - ID: 01545 - Volum 69 pagini

EXECUTIVE SUMMARY ...........1
I. OVERVIEW ........4

II. ANALYTICAL FRAMEWORK ...........7
A. DEFINING THE SPA ECONOMY ........7
B. QUANTIFYING THE SIZE OF THE SPA ECONOMY .........13

III. THE 2007 SPA ECONOMY .........14
A. CORE SPA INDUSTRIES ..........16
B. SPA-ENABLED INDUSTRIES .........35
C. ASSOCIATED SPA LIFESTYLE INDUSTRIES ..........38
D. ECONOMIC IMPACT OF THE SPA INDUSTRY...........40

IV. HOW TO USE THE FINDINGS TO MOVE THE SPA INDUSTRY FORWARD ..............42

V. SPA ECONOMY RESEARCH AND ESTIMATION METHODOLOGY ..........45
A. DATA COLLECTION ..........45
B. ESTIMATION METHODOLOGIES ...........47

VI. REFERENCES ........58
VII. ABOUT THE RESEARCH TEAM ...........62