Teza de licenta - The Effects of Incentive Travel the value for the parties involved - ID:02698 - Volum 50 pagini


Categoria : Turism 
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1 Introduction ................................................................. 1
1.1 Background ....................................................................... 2
1.2 Research aims and problems .........................................3

2 Incentive travel as a form of business travel ...................6
2.1 Definition of business travel and tourism ............................ 6
2.2 Definition of incentive travel ..................................................8
2.3 History of incentive travel ......................................................12
2.4 Incentive travel as an employee motivation tool .................13

3 Methods ......................................................................................17
3.1 Quantitative and qualitative research methods ......................17
3.2 Planning and survey .................................................................... 18
3.3 Data collection ..............................................................................19
3.4 Data analysis .................................................................................19
3.5 Reliability and validity ..................................................................20

4 Results ..............................................................................................23
4.1 Survey to service providers and client companies ........................ 23
4.2 Analyses of the questionnaire for the service providers ...............24
4.3 Analysis of the questionnaire for the client companies .................28

5 Conclusion .........................................................................................33
5.1 Suggestions for further development .........................................35

References ............................................................................................37
Attachments ........................................................................................39